Location Israel, Asia Regions Europe, Middle East, and Africa (EMEA), Middle East, Middle East and North Africa (MENA) Gender Male
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Etai Granit is the Founder and CEO of BitBite, an Automatic Dietary Recording System (ADRS) that combines a wearable tracking system with real-time analytics for direct-response, power-of-suggestion that helps consumers improve eating habits and achieve weight loss. Etai has over 18 years of entrepreneurial and R&D experience specifically in
the tech industry, and was passionate about developing a technology that can help the world in today’s number one health problem: overweight & obesity. Prior to founding BitBite, Etai was the Founder & CEO of Infra-Ad, an ad server platform for Web advertisers and publishers based on search and behavioral targeting. While leading the company, Infra-Ad exceeded over $5 Million in revenue. From 2004-2010 Etai served as a field officer at Israel’s Prime Minister Office. He also served as a VP of Sales and VP of R&D at iMDsoft, a private company that develops and sells clinical information systems in intensive care units and operating rooms in hospitals worldwide. He began his career in tech as the CEO of Supermedia and hasn’t left the industry since. Outside of the office, Etai volunteers as the head of the local municipality committee in his hometown & serves as a mentor for young enterprenours. Etai holds a BA in Law from Tel Aviv University as well as a MBA from Ono Academic College. He is fluent in English, Hebrew and Arabic. Etai loves to play Tennis, travel around the world and read philosophic books.
