Location Boston, Massachusetts, United States Regions Greater Boston Area, East Coast, New England Gender Male
Website www.truest.me LinkedIn View on LinkedIn
Evan Reece is founder and CEO of Truest (https://www.truest.me - 2023–present), a career growth development focused on the individual instead of the enterprise.
Previously, Evan co-founded Liftopia in 2005 and served as CEO through 2020, building the largest marketplace for ski lift tickets in the world, and expanding into white label
pricing and ecommerce tech that powered hundreds of ski resorts, water parks, and attractions websites. He then built Catalate on behalf of investors in Norway and Spain (2020–2022), where he continued developing dynamic pricing and e-commerce reservation technology across the leisure and attractions industries. Across both companies, his work scaled to more than 250 ski areas and attractions globally, with $1.2B+ in bookings powered by dynamic pricing.
In addition to running truest, Evan advises early and growth-stage companies in consumer and vertical SaaS ecommerce, marketplaces, and pricing/revenue management.
He began his career at Hotwire (2002–2006).
Education: Colby College, BA in International Studies and German Studies
