Primary Job Title Founder & CEO Primary Organization 
SMT (SportsMEDIA Technology)
Location Durham, North Carolina, United States Regions Research Triangle, East Coast, Southern US Gender Male
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Gerard J. Hall is the Founder and chief executive officer of SMT. SMT (SportsMEDIA Technology Corporation) is the pioneer in real-time graphics, tickers, clock-and-score, virtual insertions and social media integration for live televised sporting and entertainment events.
Gerard’s career in sports television began in 1988 when, as a graduate
student, he developed a wireless, real-time electronic scoring system for PGA events, replacing the standard walkie-talkie communication that was previously used to update leaderboards. He provided this interface from 1988 to 1991 for NBC Sports.
Upon graduation from Harvard University in 1981, Gerard won the prestigious St. Andrew’s Scholarship to attend Scotland’s University of Edinburgh where he pursued a Master of Science in computer science. Gerard continued his graduate studies while teaching computer science at the University of Central Florida before leaving in 1986 to work with the Epson Computer Corporation.
SportsMEDIA Technology Corporation was formally incorporated in June 1990 with an eye toward offering TV interface technology to other sports television broadcasters. Shortly thereafter, SportsMEDIA signed an exclusive four-year agreement with ESPN to provide interface TV graphics services for NASCAR/IndyCar, NFL, NHL, MLB, NCAA football and NCAA basketball. During the formative years of SportsMEDIA, Gerard was the architect of electronic scoring systems for the PGA Tour, IndyCar and the X Games.
