Primary Job Title Founder & CEO Primary Organization 
First Insight
Location United States, North America Gender Male
Years ago, retailers engaged with shoppers one-on-one to understand their needs and preferences. As the industry grew, personal dialogues were replaced with automated systems. Today, many retailers and brands have lost touch with who their customers are and what they truly want.
Greg Petro is passionate about removing the distance between
consumers and retailers. During his 25-year career in the retail industry and with one of the world’s leading supply chain technology firms, Greg saw a need for retailers and brands to re-engage with consumers to determine how products will perform before costly investment decisions are made.
In 2007, Greg founded First Insight to deliver what is now the world’s leading platform empowering retailers and brands to introduce the right products at the right price. Greg is a regular contributor to Forbes.com, is a member of the Board of Advisors of the Fashion Institute of Technology, and speaks at the graduate business schools of Columbia University and the University of Pittsburgh on how retailers can use technology to identify and deliver what their customers really want.
Greg holds both MBA and Bachelor’s Degrees from the University of Pittsburgh.
