Primary Job Title Co-Founder & CEO Primary Organization BabyFirstTV
Gender Male
LinkedIn View on LinkedIn
Guy Oranim, along with business partner, Sharon Rechter, conceptualized and co-founded BabyFirstTV, the first and only television channel in the U.S. dedicated to providing rich, innovative educational content designed to enhance baby's development in a delightful and engaging way. A combined background in television programming and
advertising, and a shared passion for child development sparked their foray into this area.
As the chief executive officer, Oranim brings a wealth of leadership and strategic insight to BabyFirstTV gained from his broad background in advertising and market research. Serving as executive vice president (based in Israel) for one of the leading international ad agencies, BBDO Advertising, he drove strategic planning and product initiatives for several global lifestyle brands including PepsiCo, Kimberly-Clark, and Hertz to name a few. He also co-authored a market research book Researchers Speak – Marketing Research and Its Implications, which illustrates the importance of market research, consumer behavior and trends, and marketing ethics.
Oranim received both his bachelor of law (L.L.B.) and his M.B.A. in marketing and international business from Tel Aviv University, Israel.
