Primary Job Title Founder & CEO Primary Organization Shoppable
Location New York, New York, United States Regions Greater New York Area, East Coast, Northeastern US Gender Female
Website www.Shoppable.com Facebook View on Facebook LinkedIn View on LinkedIn X (Twitter) View on X
Heather Marie Udo is the founder and CEO of Shoppable® (formerly known as 72Lux), a patented software technology company enabling a shoppable layer across digital content and a cloud-based platform enabling mass product distribution for merchants and brands to tens of millions of consumers. At Shoppable®, She won the 2013 Women in Digital Award
from L’Oreal and was named one of the ten “Most Powerful Millennials in Manhattan” by Gotham Magazine and one of the eleven “Tech Gurus Changing the Luxury Game” by Refinery29. Shoppable® was a 2014 Webby Award Honoree for “Online Shopping” and named one of the “100 Brilliant Companies” by Entrepreneur Magazine.
Prior to founding Shoppable®, Heather was on the founding team at Affinity Labs, a digital media company that became the largest collection of online professional communities. While at Affinity Labs she played a critical role in their sales efforts and lead the company display advertising and lead generation sales and business development from the ground up to profitability. In January 2008, Affinity Labs was acquired by Monster Worldwide (NYSE: MWW). While assisting with the Affinity Labs and Monster.com post-acquisition integration, Heather expanded her role within Monster to run national lead generation sales strategy for all five U.S. divisions of Monster Worldwide. Heather has also spent over six years working in retail for women's clothing retailers such as Ralph Lauren, Express (Limited Inc.), and Abercrombie & Fitch.
She launched her first "venture" at age eleven, an arbitrage business on eBay. She received her undergraduate degree in Business Administration the University of San Francisco and the London School of Economics.
Heather Marie has been a guest on Fox Business Network’s Risk & Reward program and spoken at many technology and retail conferences including Decoded Fashion Milan, L2 Business Intelligence, FashInvest New York, and Harvard College.
