Hollis Thomases

firm delivering services like social media, search engine optimization, digital advertising, and mobile marketing to a variety of travel and tourism businesses. Hollis led the client strategy and consulting practice; established client benchmarks, ROI KPIs, and iterative direct response campaign creative testing, and deployment approach; masterminded all company sales and go-to-market strategies including a pipeline-feeding strategic partner program; and created and drove all company marketing, public relations, event, and content marketing initiatives.Hollis has also been part of the Phocuswright and Arival roster of travel industry research analysts, producing work product including includes research reports, white papers, business cases, case studies, trend and innovation articles, and thought leadership posts. Hollis’s other published works include the book, Twitter Marketing: An Hour a Day (John Wiley & Sons,2010), and columns on Inc.com, CMO.com, Leading Change, and numerous other print and online journals.Over the years, Hollis has received multiple awards and recognition including Maryland’s Top 100 Women, Distinguished Entrepreneur for Business Innovation, University of Baltimore’s Merrick School of Business; an “Enterprising Woman of the Year,” the U.S. SBA’s “Maryland Small Business Person of the Year.” Hollis is a graduate of Cornell University.