Primary Job Title Co-Founder and CEO Primary Organization Jenfi
Location Singapore, Central Region, Singapore Regions Asia-Pacific (APAC), Association of Southeast Asian Nations (ASEAN), Southeast Asia Gender Male
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Jeffrey Liu is the Founder and CEO of Jenfi, a Southeast Asia-focused SME credit platform providing growth financing, working capital, and supply-chain financing solutions to underserved businesses across Singapore and Vietnam. Under his leadership, Jenfi has evolved beyond its initial revenue-based financing roots into a broader underwriting and
financing infrastructure platform supporting SMEs through proprietary credit models, alternative data, and institutional capital partnerships.
Prior to Jenfi, Jeff was the Co-founder and CEO of GuavaPass, one of Asia’s leading fitness membership platforms. Earlier in his career, he served as Head of Corporate Development at BeachMint, a venture-backed social ecommerce company in Santa Monica, where he led the company’s Business Intelligence and Analytics divisions and played a key role in the merger between BeachMint and Lucky Magazine, a Condé Nast subsidiary, forming The Lucky Group.
Jeff previously worked in investment banking at Lehman Brothers, as an investment associate at a credit and special opportunities hedge fund in Chicago, and helped launch a hedge fund in Singapore.
He received his MBA from the University of Chicago Booth School of Business and holds a BS in Industrial Engineering and Economics from Northwestern University.
