Location New York, New York, United States Regions Greater New York Area, East Coast, Northeastern US Gender Female
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As President of the DigitasLBi New York region, Joanne is responsible for driving the development and growth of the NYC and Atlanta offices. She leads a team overseeing the strategy and execution of Digitas services across the region’s client base (including American Express, Aetna, Comcast, Delta, and Travelers). During her tenure as President,
she has driven significant expansion and growth of Digitas New York, adding several Fortune 500 clients and recruiting some of the industry’s top talent.
Under Joanne’s leadership, the NY & Atlanta offices received more accolades as a “Best Place to Work” than ever before in their history. Joanne has over 30 years of advertising industry experience. She has led innovative, strategic & cross channel marketing programs that have built brand equity for national brands. Her career as an integrated marketer began in general advertising at Havas Dentsu Marsteller.
She then spent 14 years in Direct Marketing at Wunderman Worldwide/Young & Rubicam. She joined Digitas in 1999 to gain more experience in digital marketing. Joanne serves on the Board of Directors for Junior Achievement New York, the Women@NBCU Advisory Board, is an AWNY (Advertising Women New York) Executive Member, and is on the IAB (Interactive Advertising Bureau) Agency Advisory Board. She was honored in 2011 by AWNY and Working Mother Magazine as Advertising Working Mother of the Year. She is also an honored recipient of the Academy of Women Achiever’s (YWCA) Women Achiever Award.
Joanne graduated magna cum laude from Harvard University with a BA in History and Literature, and was elected to Phi Beta Kappa. She lives in Manhattan with her husband and three children.
