Primary Job Title CTO for Hire - Proprietor Primary Organization FlexSmart Consulting
Location London, England, United Kingdom Regions Europe, Middle East, and Africa (EMEA) Gender Male
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Joel runs FlexSmart Consulting, a loose collective of people that work independently with a focus on enabling companies to grow. Through "the network" FlexSmart Consulting cover everything from early stage finance through to MVP delivery with his skill-set being in Technology, HR and Marketing.
Joel started FlexSmart Consulting after
spending a year as the VP Client Services for RewardStream where he was responsible for strategic account management, implementation services, and client satisfaction.
Before joining RewardStream he was the VP Technology at Blast Radius, a global digital media agency operating in the USA, Canada, UK, and throughout Continental Europe as part of WPP. In this role he managed a staff of over 120 Developers, QA and Systems Engineers across production hubs in Vancouver, Portland, Toronto, New York, London and Amsterdam.
Prior to landing in Canada and joining Blast Radius, he worked in the UK with AKQA , a leading innovator in digital marketing, and at Accenture, one of the world’s largest IT & management consultancies.
Joel is also very active in the Vancouver startup community; he organizes and recruits for "CTOs Uncorked" and provides advice to a number of startups including Battlefy and Navigate Surgical Technologies. Joel was an active advisor to Rets.ly who were aquired by Zillow.
Joel spends way too much of his limited spare time finding ways to stay fit and healthy. His claims to fame include completing a stage of the Tour de France on a purely vegan training regime and being able to hold a crow pose for 30 seconds when he is not too tired to go to his 6am yoga practice.




