Primary Job Title Founder & President Primary Organization 
24tru, Inc
Location Lakewood, Colorado, United States Regions Greater Denver Area, Western US Gender Male
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John Williamson is theFounder and President at 24tru Inc.
Previously, John was a Founder and Chief Executive Officer at Qualvu. John founded Qualvu in 2007 with a vision to disrupt the $6 billion qualitative research category, by taking research out of the focus group and into consumers’ lives. Qualvu provides businesses a platform to gather
online video-based insights from their customers faster and more cost effectively than ever before. As Qualvu’s Chief Executive Officer, John was responsible for the company’s strategic vision and execution, and has grown Qualvu from start-up to the leader in video-based qualitative intelligence, more than tripling revenues in 2010 with over 700 projects and over 100,000 video responses. Qualvu’s clients include some of the world’s most influential brands, including Procter & Gamble, Microsoft, Unilever, Chrysler, Toyota, Disney, Kellogg’s, and Yahoo!.
Formerly, John was a founding partner of VerusLive, a pioneer in the field of online in-depth interview techniques. Innovations John helped design have been used by companies such as Microsoft, Ericsson and Comcast to conduct more than 1,000 webcam interviews across the globe.
John also co-founded Jabbits, the world’s first video-based online Q&A community. John has held leadership positions in the technology industry, including Guardent, which was acquired by VeriSign in 2005 and eSoft, where he assisted on their IPO in 1999 and served as Managing Director of international sales in London.
John has also successfully built various start-ups. He founded and ultimately sold Maxwell Express, a transportation logistics firm that pioneered development of technology-based delivery systems.
John earned a Bachelor of Fine Arts degree in Marketing and Advertising from Southern Methodist University.
