Primary Job Title Founder & Chief Evangelist Primary Organization 
MarketLive
Location Petaluma, California, United States Regions San Francisco Bay Area, West Coast, Western US Gender Male
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Ken Burke is the Chairman, Founder, & Chief Evangelist of MarketLive, Inc.
Ken founded the company as Multimedia Live in 1995 with only $500 in start-up money, and under his guidance it has grown into a leading provider of e-commerce software and related solutions. Inspired by strategies and business methods from the cataloging and direct
marketing world, Burke masterminded the creation of the MarketLive® Intelligent Selling® System, MarketLive's enterprise-class e-commerce application designed to optimize all selling opportunities, build solid relationships with customers, and give merchants complete control over their online merchandising.
A recognized e-commerce industry Pioneer and Visionary, Ken writes quarterly columns for Multi-Channel Merchant and Target Marketing magazines, and is often quoted in Internet Retailer and other industry publications.
A dynamic and popular speaker, he is a regular contributor at retail and direct marketing events.
Ken is also the Author of the book Intelligent Selling®: The Art & Science of Selling Online.
He studied multimedia and the Internet at the University of Southern California, where he completed a BA in Marketing.
He earned honors as an MBA Graduate in Venture Management and Entrepreneurship.
