Primary Job Title CEO & Founder Primary Organization 
Closed Loop
Location Sacramento, California, United States Regions West Coast, Western US Gender Male
LinkedIn View on LinkedIn
Lance founded Closed Loop in 2001 and has been the CEO ever since. He loves helping high-growth companies realize massive profit through online advertising on Google AdWords, Facebook, programmatic display and other channels. Closed Loop has worked with numerous high-growth brands and managed over $1B in digital ad spend for our clients. Lance is
also a mentor for 500startups, a 3X founder and bootstrapped Closed Loop to over $5M in ARR. His educational background includes an exploratory tour of law school, preceded by a BS in Managerial Economics from UC Davis. Lance, his wife Courtney, and their three children live in Northern California, where he enjoys reading and cycling. Luckily, he has no current plans to abandon Closed Loop in hopes of winning the Tour de France.
