Primary Job Title Chief Revenue Officer Primary Organization 
Amplifinity
Location Detroit, Michigan, United States Regions Greater Detroit Area, Great Lakes, Midwestern US Gender Male
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As Chief Revenue Officer of Amplifinity, Larry brings over 25 years experience growing companies in the enterprise software and technology arena. Larry joined Amplifinity, a venture-backed marketing software company in 2012 as VP of Sales and Marketing. He was acting CEO of the company from 2014-2016 and named CRO in 2017. From 2003-2012, Larry
held executive roles at Compuware Corporation including Global VP of Marketing from 2003-2008, and the SVP and GM of the healthcare division from 2008-2012. Larry is an inductee of the CMO Council and a frequent speaker and advisory board member at global marketing and start-up events. He received his BA from Michigan State University and an MBA in Marketing from Indiana University’s Kelley School of Business.
