Primary Job Title CEO and Founder Primary Organization Cure Hydration
Location Brooklyn, New York, United States Regions Greater New York Area, East Coast, Northeastern US Gender Female
LinkedIn View on LinkedIn
Lauren Picasso is the Founder and CEO of Cure Hydration, an all-natural hydration drink mix launching in 2019. Prior to Cure, she was an early employee at Jet.com, an e-commerce company that raised $570M in funding and was acquired by Walmart for $3.3B in 2016. As Director of Marketing at Jet, Lauren worked across a variety of online and offline
marketing channels helping to scale the company to over 10 million customers. She was also an early employee of Rent the Runway and has worked for Google, Bloomingdale’s and Ralph Lauren. Lauren has spoken at dozens of major industry conferences including MAU, TAP, eTail West, IRCE, Acceleration & more. Lauren received her MBA from Harvard Business School and B.A. from the University of Pennsylvania.
