Primary Job Title CEO & Founder Primary Organization 
Green Zebra Grocery
Location Portland, Oregon, United States Regions West Coast, Western US Gender Female
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Lisa Sedlar was living in Boulder, Colorado, in the mid-aughts when she’d see fit college students returning from mountain bike rides grabbing Big Gulps and Snickers at the mini-mart. This disconnect inspired an idea: Why not launch a healthy corner store, where kale and farro salads and fresh pressed juices were on offer instead of junky snacks?
The idea percolated during her seven-year stint as CEO of New Seasons, a naturalish grocery store chain in Portland, Oregon, and in 2012, she left to launch Green Zebra Grocery.
