Primary Job Title Senior Advisor Primary Organization
Outcome Capital
Gender Male
Marc Lefar has been a senior marketing and finance executive for several companies and has operations experience in the consumer packaged goods, telecommunications and technology industries. He currently serves as Chief Executive Officer of Vonage (NYSE VG).
Prior to joining Vonage, Lefar served as Chief Marketing Officer of Cingular Wireless,
(now AT&T Mobility). During his four year tenure, the company’s customer base more than tripled and subscriber churn declined by nearly 50%. He played a critical role in the successful integration of AT&T Wireless, launched the award-winning “Raising the Bar” advertising campaign and drove product initiatives that yielded several billion dollars in new revenues. After leaving Cingular, Lefar founded Marketing Insights, a technology and media consultancy.
Prior to joining Cingular, Lefar was Executive Vice President, Marketing and Value-Added Services at Cable & Wireless Global. He also held senior leadership roles at Verizon Wireless and GTE Wireless. Lefar started his career at Procter & Gamble.


