Primary Job Title Founder & CEO Primary Organization 
finservMarketing
Location Austin, Texas, United States Regions Southern US Gender Male
Website about.me/mikelangford Facebook View on Facebook LinkedIn View on LinkedIn X (Twitter) View on X
Mike Langford is the founder and CEO of finservMarketing, an online educational platform for financial professionals.
Mike has over 20 years of experience in the financial services industry and was one of the early pioneers in the use of digital marketing for financial advisors. Having worked at world class firms such as The Pioneer Group, State
Street Corporation, Fidelity Investments and later founding his own RIA firm Mike turned his attention to the startup space.
In 2008 Mike founded Tweetworks, the first platform that provided Twitter users with fully threaded conversations and topic based groups (like those you see on Facebook, Google+ and LinkedIn today). Tweetworks was too early and Mike learned a very important lesson about self funding a startup that would require large scale user adoption in order to monetize effectively. Mike shut Tweetworks down in 2010.
In 2011 Mike moved from Boston to Austin and joined Socialware as their head of social strategy. Socialware is a SaaS based platform that allows financial professionals to use social media while adhering to compliance requirements. Mike left Socialware in 2012.
After Mike left Socialware Mike spent time consulting and brainstorming his next startup. After his non-compete term expired in late 2013 Mike decided to return to continue his mission to help financial professionals with their digital marketing needs. In early 2014 finservMarketing was born.
