Primary Job Title Co-founder Primary Organization AdLunam
Location Dubai, Dubai, United Arab Emirates Regions Europe, Middle East, and Africa (EMEA), Gulf Cooperation Council (GCC), Middle East Gender Female
Website nadjabester.com/ Facebook View on Facebook LinkedIn View on LinkedIn X (Twitter) View on X
Nadja Bester, an award-winning Web3 & Attention Economy behavioral systems architect, is the Cofounder of AdLunam Inc. (pioneers of Proof of Attention) & Altcoin Observer. In crypto since Bitcoin was <$1,900, she’s helped Web3 startups raise $300M+ in decentralized funding.
Globally recognised for her expertise, she advises the
US-based Blockchain Legal Institute & mentors at Startupbootcamp, Europe's largest startup accelerator. A TEDx and sought-after international keynote speaker, she hosts behind-the-scenes podcast The Future of NFTs, and serves as a resident expert on Web3 Explained: Expert Insights.
With 20+ years in user psychology and digital growth, she was formerly Chief Digital Marketing Officer leading global digital transformation for a $10B pharma multinational across 50+ national markets, and founded a remote-first agency in 2012.
Recognised as a Top Web3 Leader by Mashable, TheStreet, and CoinMarketCap, she’s been named a Most Inspirational Woman in Web3 & AI and won the inaugural NFT Thought Leadership Award.
A regular media commentator, her work has been featured in IBTimes, BNP Paribas L’Atelier, Benzinga, HackerNoon, & CryptoRank, with bylines in Investing.com, Bitcoin.com, & BeInCrypto.
