Primary Job Title Founder & CEO Primary Organization 
Winky Lux
Location New York, New York, United States Regions Greater New York Area, East Coast, Northeastern US Gender Female
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Natalie Mackey is a brand-builder and serial entrepreneur. She began her career in finance, but soon became drawn to growing companies as an operator. In 2010, she co-founded Mackey Morgan (now Crescala Development), which helped market fashion brands like Zac Posen, Prabal Gurung and Christian Siriano.
In 2015, she launched Glow Concept, a
holding company set on disrupting the billion-dollar color cosmetics industry. Glow Concept’s core brand, Winky Lux, has sold $30 million in products worldwide through direct-to-consumer channels, which include Winky Lux’s fully immersive, highly-Instagram-able retail stores and major retail partners including Sephora and Ulta.
