Primary Job Title Co-Founder & Co-CEO Primary Organization Back to the Roots
Location San Francisco, California, United States Regions San Francisco Bay Area, West Coast, Western US Gender Male
Website nikhilarora.com/ LinkedIn View on LinkedIn X (Twitter) View on X
Nikhil Arora and Alejandro Velez are the co-founders of Back to the Roots (Oakland, CA). Back to the Roots is on a mission to reconnect families to food through its innovative and award winning Ready-to-Grow line (Mushroon Mini Farm, Water Garden, Garden-in-a-Can) and a new Ready-to-Eat line (Organic Stoneground Flakes breakfast cereal, Breakfast
Toppers).
The products are sold in over 8000 stores nationwide, including Whole Foods, Target, The Home Depot, Costco, Nordstrom, Petco, and Amazon.
Nikhil & Alejandro have also been recognized for their leadership in social entrepreneurship and food innovation by Forbes 30 Under 30, INC 30 under 30, BusinessWeek's Top 25 Social Entrepreneurs, INC 500, CNN's 10 Next Gen Entrepreneurs to Watch, Martha Stewart's Top 10 American Made, and President Obama's Champions of Change.
The company was founded by the duo during their last semester of college at UC Berkeley.
