Oded Edelman

marketing and branding.

For the last three decades, Oded has been intimately involved within the jewelry industry. From a young age, he began learning every aspect of diamond manufacturing, starting as a diamond polisher. During his early years, Oded’s enthusiasm for innovation and technology led him to design diamond manufacturing machines that helped him automate many aspects of the process. Oded soon began to trade diamonds throughout Belgium, Russia, South Africa and Israel, which eventually lead him to become a Rio Tinto Sight Holder. Throughout his adventure, Oded always kept an eye on the big picture: The most efficient way to get diamonds from rough to the consumer. He started a robust trading network in order to sell his diamonds competitively. In 2007, Oded’s passion for diamonds and technology gave rise to JamesAllen.com, which was built on the back of his ever-growing network of diamond manufacturers. Today James Allen is one of the leading online bridal jewelry brands in the world.

Oded believes that a couple in love should be able to buy a high quality engagement ring, at an exceptional value, with complete confidence. He is steadfast in his commitment to developing innovative technologies that make buying a diamond online easier, less expensive and more transparent.