Primary Job Title Co-Founder & Advisor Primary Organization 
WordSentry
Location Minneapolis, Minnesota, United States Regions Greater Minneapolis-Saint Paul Area, Great Lakes, Midwestern US Gender Male
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A serial entrepreneur who has spent a great deal of his career in loyalty marketing.
Peter began his career as a marketing director working with Republic/Northwest Airlines’ frequent flyer program and helping to influence the course of a new marketing practice – loyalty marketing.
Peter went on to co-found The Lacek Group, a $40 million
direct marketing company specializing in customer retention — followed by, MilePoint Worldwide, BidPal Network and Denali Marketing now part of Olson, located in Minneapolis/St.
Paul. Along the way, he has also advised national retailers as principal of Brightstone LLC consultancy and was named an Ernst & Young Entrepreneur of the Year. WordSentry represents Peter’s sixth start-up.
