Location San Francisco, California, United States Regions San Francisco Bay Area, West Coast, Western US Gender Female
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Petra is a pioneer in the mobile industry. She is one oft the first women globally to co- found a mobile company in 2005 and has been successful in growing Smaato to become one of the largest independent mobile companies in the world and the largest independent Global Mobile Ad and RTB Exchanges with HQ in San Francisco and offices in New York,
Hamburg, Singapore and Jakarta. Prior to her career in mobile she was a pioneer in e-commerce. As founding member of Intershop in 1996, Petra was instrumental in growing the company from a start-up to a publicly listed company with a market cap of $12Billion. As VP of Business Development and Strategic Alliances Petra had global responsibility for all strategic, business and technical partnerships. Prior to Intershop she did market entry strategies for companies in the US and Europe. Petra has over 30 years of business experience in the US, Europe and Asia. Petra is a Silicon Valley veteran since 1981, one of the best globally networked women executives. She sits on several boards and has been appointed to international honorary positions.Petra is a Board Member of Hamburg@work, one oft the largest public/ private trade organizations for IT and Media in Germany and responsible for International Alliances. She is on the Global Leadership Team of Women in Wireless where she facilitates the organisation’s Global expansion. She is Mobile Chair at GABA, the German American Business Association.Petra was appointed Hamburg Ambassador to San Francisco by the Governor and First Mayor of Hamburg. She was appointed International Ambassador oft the Technical University of Hamburg (TUHH) by the president.
Petra was named Mobile Women to Watch 2010 by Mobile Marketer, Top Female Executive 2010 by Mobile Entertainment,Women Entrepreneur Who Launched A Successful Mobile Startup 2012 in Forbes and One Of The Most Powerful And Most Influential Women In The Mobile Advertising Industry 2015 by Business Insider.
