Rahim Rajpar

to rethink and redesign the insurance purchasing experience, have translated into efficient and rapid growth for the organizations he has worked with. As a marketer, Rahim has built many successful marketing programs while exceeding business expectations and KPIs. He was also named to the Future CMO List by ChiefMarketer.com. Rahim and the various teams he led, have received a number of accolades for outstanding marketing campaigns and innovations including the prestigious 2018 Celent Model Insurer Award recognizing the success of the Direct-to-Consumer business he ran for John Hancock. As CMO for John Hancock Insurance, Rahim also helped launch and scale John Hancock’s groundbreaking Vitality program – a wellness-based life insurance program that rewards you for making healthy choices. In 2019, Rahim joined Hawthorne Advisors, a boutique advisory firm helping carriers and distributors develop and execute on their business strategies. With a focus on innovation, customer centricity and digital ecommerce and as global fortune 500 insurance carriers as clients. He recently co-founded of Plum Life, the soon to be disruptive force hitting the insurance industry and serves as the company’s CMO. Plum Life is an all-digital life insurance solution for advisors and their clients. Rahim is an industry thought leader who regularly speaks on customer engagement, digital enablement, and business and marketing strategy. He has served on several industry committees and has been both a mentor and advisor to multiple start-ups and business leaders.