Primary Job Title Founder & CEO Primary Organization Spicewell
Location Santa Monica, California, United States Regions Greater Los Angeles Area, West Coast, Western US Gender Female
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Raina Kumra is the Founder and CEO at Spicewell. She was the CEO of Juggernaut, an agency focused on digital, design and disruption through behavioral & brand strategy. It's mission is to create work that improves people's lives by creating cross-cultural impact in both public and private sectors. She also identifies & evaluates
early stage investments. Current clients include: The Knight Foundation, The Walt Disney Company, and the Federal Government.
Raina was recently featured on the cover of Fast Company as a leader of Generation Flux, representing the future of an adaptable career in business.
Raina Kumra previously served with Robert Bole as Co-Directors of Innovation at the BBG, the world's largest international media organization. The new leadership team advanced the BBG’s mission to reach global audiences and brought in agile development, public-private partnerships and innovation under the Obama Administration.
Prior to that she was the Senior New Media Advisor in the State Department's Office of eDiplomacy, Diplomatic Innovation Division. She also founded and advised several non-proftis focused on international development. Previously, Raina led the conversion of Wieden+Kennedy New York to a full-service digital agency in her role as Director of Digital Strategies and spent a decade in digital advertising.
Raina has worked with The Knight Foundation, ONE.org Microsoft, Burberry, Nike, Nokia, Levi's, Unilever, Nestle, Avaya, IBM, Intel, Cantor Fitzgerald, Johnnie Walker, Match.com, ING Direct, ONE.org, Mentos, JWT, ABC Family, EA, ESPN, Brand Jordan, and several of the world's best brands.

