Location New York, New York, United States Regions Greater New York Area, East Coast, Northeastern US Gender Female
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First-time entrepreneur who bootstrapped her way to Wall Street from a 20 year leadership career in the military, with nothing but a 'hard to kill' attitude and a PhD in technology, economics and human behavior. Spending 8 years in R&D, she has now uncovered a completely new untapped market in consumer finance: A dire problem that
117M consumers are trying unsuccessfully to solve every day; and a gap that is costing commerce and finance sectors trillions of dollars in business each year. Validating every detail of the market and pivoting through a couple of business models, Rhonda discovered something shocking, and this year was awarded two U.S. patents for her 'blue ocean' invention. Her technology has been called the most innovative in fintech, yet Rhonda herself was an orphan. Born and raised in rural Arkansas, she was raised by poor sharecropper grandparents. At 20 she was an Army Private just so she could go to school at night. At age 40, she was a PhD graduate from Columbia University and a mom. At age 50, she was a Congressional Fellow in the US Senate and a combat-deployed Air Force Lieutenant Colonel. Troubled by the impact of U.S. population changes that she noted when she was on Capital Hill, Rhonda set out to find a market solution that would make it easier for consumers to take care of each other financially, and to offer companies help in creating better products to serve them.
