Location Washington, District of Columbia, United States Regions Washington DC Metro Area, Southern US Gender Male
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I lead the Sales Effectiveness practice for Nielsen globally. This practice includes all Nielsen solutions supporting our clients sales process. These include both services and software solutions combined to deliver maximum value to our customers. My responsibilities include Strategy, Product Management, and Commercial Enablement for all the
solutions.
This role is a broader responsibility in the product leadership organization at Nielsen and includes the Revenue Management and Optimization solution which I owned previously along with 6 additional related solutions.
I came to Nielsen as a result of the acquisition of G4 Analytics in 2013.
I founded G4 Analytics in 2001 to help companies embed analytics into their selling process. Our sales planning and retail execution solutions focus on the Consumer Goods sector. We help our customers understand their consumers and identify programs which will reach them in the most effective manner. Prior to founding G4, I spent 20 years in IT services focused on Business Intelligence and Data Warehousing.
Specialties: Business Intelligence Architecture and Design
Business Development
Organizational Development
