Location Dublin, Dublin, Ireland Regions European Union (EU), Europe, Middle East, and Africa (EMEA) Gender Male
Website www.roy-cohen.com LinkedIn View on LinkedIn
Roy Cohen, a co-founding partner and CEO of Behavidence Inc. is a 15 year tech industry expert that has worked for leading global brands such as Facebook, Wix and Vidmob.
He holds a M.A in Leading Innovation and Change from York St. John University and is completing an MSc in Applied Neuroscience in King’s College London.
As the Director of EMEA
at Vidmob, Roy helped develop a new business model based on an advanced machine learning algorithm for video ad optimization that lead to significant doubling of revenue growth
In almost 5 years at Facebook, Roy took on many leadership roles. One of his biggest achievements was leading an R&D team that established a framework for fast business growth that leverages machine learning algorithm to discover audience segments for additional growth. In addition, he consulted for hyper growth brands like Uber, Kayak, Waze, Lightricks, Nectar sleep and also worked on global growth projects with traditional companies like P&G, Unilever and Nestlé.
Prior to Facebook, Roy headed product marketing team at Wix.com and helped develop its brand performance methodology. He was responsible for several GTM strategies including the App Marketplace which serves over 180 million users today. Roy was also a part of the significant stage when Wix went to IPO (NASDAQ).
After many years in the advertising and marketing industry, Roy co-founded an advertising agency in Israel (Cohen Naaman CNA) that was later sold to WPP, one of the biggest global advertising holding groups.
