Location West Hollywood, California, United States Regions Greater Los Angeles Area, West Coast, Western US Gender Male Also Known As Royston, Roy
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Roy Taylor is Founder and CEO of RyFF, the digital dynamic brand integration and story telling platform using AI and visual compute.
In addition, Roy is also a Director for the Board of BAFTA (British Academy of Film & Television Arts) Los Angeles and Technology Advisor to three film schools.
Previously he was Corporate Vice President and
Worldwide Head of AMD Studios based out of Hollywood, Los Angeles. Before that Mr. Taylor ran worldwide channel sales at Advanced Micro Devices responsible for $2 Billion annual revenue. He worked at AMD from January 7, 2013.
Prior to AMD Mr. Taylor served as Executive Vice President and General Manager of Display Devices Division at MasterImage 3D, where he was responsible for autostereoscopic (glass-free) 3D business and ecosystem for smartphones, tablets, automotive and avionic industries. That business was sold to and became RealD.
Mr. Taylor was the founder of NVIDIA Europe, starting operations from his home in 1998 he went on grow sales more than $300M in under 5 years, built a team across Europe including Russia and expanded into India. In 2005 he expanded sales internationally after a transfer to NVIDIA headquarters in Santa Clara.
Mr. Taylor is principally known for the invention of the ecosystem business model whilst at NVIDIA and for his roles in supporting the video game industry and the catch phrase ‘can it play Crysis?’. More recently he has been a vocal advocate for immersive technologies including VR, AR and AI. In his role as head of AMD Studios Mr. Taylor picked up Executive Producer credits for three VR productions and the smash hit Indian film Baahubali.
Mr. Taylor is also Chair of the VR Society, Director of the Board of Governors for the Advanced Imaging Society and Technical Advisor for Immersive Technology to Dodge Chapman Film School (alongside Ted Sarandos of Netflix), Beijing Film Academy and NFTS (National Film & Television School). He is a regular speaker at Digital Hollywood, the Rand Corporation and others.



