Primary Job Title President & CEO Primary Organization 
Fenway Sports Management
Location Boston, Massachusetts, United States Regions Greater Boston Area, East Coast, New England Gender Male
Investor Type
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Sam Kennedy is a nationally renown sports industry executive with more than 20 years experience in operating and generating revenue for elite professional sports franchises and venues. As a founding executive, Sam helped create Fenway Sports Management and his vision and leadership have been instrumental in establishing it as one of the world’s
most respected leading sports and entertainment marketing agencies. As President, Kennedy oversees the strategic growth of the company and plays a vital role in all key business decisions, from P&L responsibility to devising marketing and sponsorship sales strategies that deliver ROI to FSM clients and identifying strategic alliances that drive revenue for FSM parent company Fenway Sports Group. Kennedy also serves as Executive Vice President/Chief Operating Officer of the Boston Red Sox, reporting directly to President Larry Lucchino, with responsibility for all revenue-generating programs for the club.
