Location Salt Lake City, Utah, United States Regions Western US Gender Male
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Bureau One founder and CEO Shane Herbert has a simple organizing philosophy that has radical implications: put the customer experience first. Always. It was a principle instilled in him at the beginning of his working life at Nordstrom, the famed retailer, and it would set him on a trailblazing path—striving always to keep the client’s needs at the
center of his practice. As Shane built his career at Sotheby’s International Realty, rising to Utah’s #1 agent and ranking 59th in the country, he understood that keeping that focus on the customer had the potential to fundamentally reframe the practice of buying and selling property.
“It all comes down to prioritizing people and giving them as much choice and freedom as possible,” Shane says. Bureau One activates that philosophy in several ways. Bureau Real Estate focuses on delivering a vastly improved interaction: better service, better communication, a simple, straightforward, and efficient broker-managed experience. Bureau Direct is something completely different. It puts agency in the client’s hands, rallying the tools of the digital age to empower individuals to manage a home sale or purchase themselves, without brokerage fees.
“I’m not a disruptor, whatever that means,” Shane says. “I’m not doing this to shake up an industry. I’m doing this as an extension of what I have always tried to do for people who put their trust in me: putting their needs at the center of my service in an effort to give them the best experience possible.”
