Primary Job Title Founder & CEO Primary Organization 
FI Navigator
Location Atlanta, Georgia, United States Regions Greater Atlanta Area, East Coast, Southern US Gender Male
LinkedIn View on LinkedIn
Steve Cotton is the CEO and Founder of FI Navigator. Cotton is a proven entrepreneur in the financial services industry. He has extensive experience in strategic data and analytics innovations and extensive experience in leading teams from concept to a successful acquisition.
His early career was devoted to the development of advanced analytics
to enhance bank management’s allocative efficiency towards their objective of maximizing shareholder value. He then leveraged this foundation in strategy development, performance enhancement and M&A to successfully find and lead an online SaaS bank analytics company, Bank Intelligence, which was bought by Fiserv in 2007.
Cotton then served as president of the division at Fiserv.Cotton then served as CEO and Founder for Persint, a web-based consumer analytics engine leveraging exception analysis to pinpoint custom household opportunities and map to appropriate solutions.
Prior to founding Bank Intelligence and Persint, Cotton served as managing director, financial strategies division for U.S. Banking Alliance. In this position he started the firm’s Financial Strategies Division developing and delivering new products and services for financial institution executives including solutions for strategic planning, capital planning, profit planning and M&A advisory.
In addition to his work at FI Navigator, Cotton is an advisory board member for Preparis, Inc., an organization that delivers business continuity and life safety solutions to various corporate verticals.
He earned a bachelor of business administration, Banking and Finance degree and a Master of Business Administration degree from the University of Georgia, Terry College of Business.
