Primary Job Title Chief Digital Officer Primary Organization Honest Greens
Location Barcelona, Catalonia, Spain Regions European Union (EU), Europe, Middle East, and Africa (EMEA) Gender Male
Website stewartmasters.me LinkedIn View on LinkedIn X (Twitter) View on X
With over 18 years in executive roles, I have a proven track record of launching and scaling transformative digital companies. My core expertise lies in Digital Strategy, Product Management, Business Operations, and Entrepreneurship.
As Chief Digital Officer at Honest Greens, I lead the development of HonestOS, our proprietary tech, and oversee
Product, Design, Engineering, IT, CX, Partnerships, Business Operations, and Digital Marketing teams. Additionally, as an Operating Partner at Enzo Ventures, I invest in and mentor early-stage ventures.
I have founded and successfully exited two startups, scaled ClassPass to 14 new countries, and played a role in three other significant exits. At the heart of my career is a passion for leveraging technology to solve complex problems and deliver impactful results. I excel in building and leading high-performing teams people, fostering a culture of continuous improvement, and navigating the challenges of a rapidly evolving digital landscape.
I thrive in fast-paced, high-growth environments and have a demonstrated ability to adapt quickly, implement innovative solutions, and drive substantial growth. My leadership style is hands-on and focused on empowering teams to exceed their potential and deliver exceptional results.
Beyond my professional pursuits, I am dedicated to mentoring fellow entrepreneurs, angel investing, and engaging in speaking opportunities. I enjoy exploring diverse cultures, having visited over 70 countries, and am fluent in Spanish, conversational in French and Portuguese, and working slowly on my Japanese and German.
Areas of expertise:
• Technology Innovation & Digital Strategy • Leadership & People Development • Venture Capital & Angel Investing • Digital Marketing • Operations Management • International Expansion • Cross-Functional Team Management • Project Management • M&A Integrations • Entrepreneurship • P&L, Revenue & Profit Management • Data Analysis



