Nina Spears is a certified baby planner, birth and postpartum doula, and childbirth educator who has personally supported hundreds of families through pregnancy, birth, and the early months of parenthood. Her experience working directly with parents inspired her to create Baby Chick® and later led to the publication of her book, The Baby Chick Guide to Positive Pregnancy (Jossey-Bass), as well as the SOAR Birth Prep Challenge, a comprehensive birth preparation course delivered through the Baby Chick app.

In 2015, Nina created Baby Chick to empower parents with evidence-based, expert-backed information, practical advice, and heartfelt support, helping every family feel informed and confident in their choices. What began as a trusted digital resource has grown into a global parenting platform supporting millions of families with educational content, expert guidance, and trusted resources for every stage of pregnancy and early parenthood.

Today, Baby Chick supports parents through articles, tools, expert-led resources, and educational products that guide families through pregnancy, birth, and the postpartum journey. From trusted pregnancy guidance to birth education and postpartum support, Baby Chick is dedicated to helping parents navigate one of life’s most transformative and meaningful experiences.

Baby Chick’s mission is to educate, inspire, and uplift moms everywhere. Parenting is one of life’s greatest journeys, and no parent should feel alone. Whether going through pregnancy, preparing for birth, healing postpartum, or navigating the toddler years, Baby Chick provides trusted guidance, expert advice, and real-world solutions to support families at every stage.

Baby Chick also proudly celebrates all families, in every form. The company is committed to providing honest advice, thoroughly researched and evidence-based resources, and product recommendations parents can trust, always shared with compassion, care, and a dedication to each family’s well-being.

From pregnancy to parenthood, Baby Chick is here to make every family’s journey easier, more joyful, and filled with trusted support.