social selling, hybrid, and face-to-face environments. Core services include sales capability assessment, commercial alignment audits, sales training and coaching, leadership development, and go-to-market strategy. Barrett's work is grounded in original research - including the 2026 ANZ B2B programme assessing 229 organisations - and delivered through proprietary frameworks built over three decades of field practice. Barrett Consulting Group is headquartered in Melbourne, Victoria, and has worked with organisations across Australia, New Zealand, and internationally.