Company Performance Metrics
ELIYA is a Zurich-based startup that develops an ecosystem of Artificial Intelligence (AI) algorithms, custom-designed Data Science solutions, and intelligent software collectively called Marketing Impact Optimization (MIO). MIO assists companies in optimizing marketing workflows and activities, determining the optimum channel mix, enhancing the
impact of marketing expenditures, and minimizing wasted marketing spend. ELIYA’s MIO solution enables companies to leverage their first-party data, ensuring maximum compatibility with privacy standards and measuring marketing effectiveness across various channels, products, and regions. By seamlessly aligning marketing activities with business objectives, ELIYA's AI provides a strategic edge for data-driven decision-making within enterprise marketing.
