Company Performance Metrics
Kvantum is a marketing performance & intelligence company, building technology that fundamentally changes the way brands measure the marketing impact on sales. Kvantum has combined machine learning and econometric modeling into its proprietary Marketing Performance & Intelligence Platform that can measure the short-term and long-term
incremental effect of marketing with minimum possible data points. Kvantum got acquired by Yum! Brands in March 2021.
The company is headquartered in Plano, Texas and works with Fortune 100 B2C/D2C/B2B2C brands across US, Canada, Australia, Europe, and Asia. Over the past years, we have helped clients increase their digital ROI from 30% to 60%, while maintaining spend levels.
