Company Performance Metrics
- Camilo Fernández: Co-founder & CEO
Florence Frech: Co-founder & COO
Leal is the leading SaaS platform for AI-driven customer engagement in Latin America, empowering retailers to acquire, retain, and maximize customer lifetime value through advanced automation and personalization.
At its core, Leal offers a powerful AI Decisioning engine for loyalty, offers, and campaign management, ensuring that brands deliver
hyper-personalized experiences at scale. The platform includes: • Customer Data Platform (CDP): A centralized hub that aggregates and analyzes customer behavior to power data-driven marketing strategies. • Campaign Management Suite: AI-driven orchestration of email, SMS, and WhatsApp campaigns, enabling retailers to automate engagement across channels. • Customer Experience Module: Tools for measuring and improving customer sentiment through NPS, satisfaction surveys, and crowdsourced mystery shopping. • Loyalty & Rewards Engine: A flexible framework supporting points, cashback, rebates, and gamification, designed to drive repeat purchases and brand advocacy. • API-First Infrastructure: Seamless integration into existing tech stacks, with 350+ integrations across major POS, ERP, eCommerce, and payment processors.
Leal is trusted by global brands like Subway, Chevron, and Miniso, managing millions of transactions across LATAM. Backed by investors like Rakuten and top Silicon Valley firms, Leal is helping retailers turn data into revenue.
