67
66
Growth Score
-13 pts
Heat Score
-14 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Recent Milestones
Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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229968
LiftLab is a SaaS platform with media lift curves to learn baseline performance and understand marginal revenue and profit.
John Wallace: Founder and CEOPast Role: DataSong, Founder and CEO
Neil Hillis: Chief Information Security Officer and VP ArchitecturePast Role: DataSong, VP, Analytics
About the Company
LiftLab engages with dozens of leading brands on marketing data and analytics. It uses sophisticated media lift curves to discover baseline performance and, eventually, marginal income and profit. They replace digital guesswork with new innovations in media experimentation.
