Company Performance Metrics
Andrus Raudsalu: FounderPast Role: Posterbee, CEO
Allan Martinson: CEO
NewsPin (formerly Kurat.com) helps its users to become "social media rock stars" by defining their Twitter and Facebook strategy, fine-tuning the content, timing the publishing and managing their audiences.
It is a social media publishing tool which targets top 5 million Twitter and Facebook accounts with a goal to increase their
social media ROI 10-100 times.
NewsPin starts from analyzing the users past footprint in social media and offers choice of several publishing strategies. Based on the users focus NewsPin will further suggest topics and articles for commenting and publishing. It also includes buffering app which will publish the content when it is most likely to catch attention. The third tool helps the users to understand, manage and engage their audience.
Founded by an experienced team with online media and Skype background it has launched its content discovery tool in June 2011 and is planning launch of full suite later in 2011.
