Company Performance Metrics
Dave Gentzel: Co-Founder and VP Products
SocialMedia.com makes digital advertising better through People Powered Advertisements that leverage people's social relationships in the ad units. They have ad formats incorporating Twitter, social networks, and community websites.
People Powered advertising makes digital advertising better by amplifying people's personal endorsements
to friends or communities.
SocialMedia.com's People Powered Ad formats:
Twitter Pulse — Twitter Pulse ads run within IAB standard units anywhere on the web. The ads show readers the latest Tweets matching the campaign's filters and prompt them to share tweets of their own.
Friend To Friend — Friend to Friend ads run within social networks. Users first see an opt-in ad with an option to share their opinion with friends. If the user decides to participate, their response will be shared with friends who visit a SocialMedia.com ad in the future in the form of a light, yet effective, endorsement.
Community Poll — Community Poll taps into the opinions of a website's community to deliver compelling feedback about how the audience feels about a subject. Community ads can run on any web content vertical.
Community Stream — Community Stream shares personal endorsements about your product from a web community's pool of passionate readers.
