Primary Job Title Founder and CEO of Marketecture Media. Primary Organization Marketecture
Location New York, New York, United States Regions Greater New York Area, East Coast, Northeastern US Gender Male
Investor Type Number of Exits
Website blog.aripaparo.com/home.html LinkedIn View on LinkedIn X (Twitter) View on X
Ari Paparo is the founder and CEO of Marketecture Media (www.marketecture.tv) as well as several other projects.
Ari was the co-founder and CEO of Beeswax, a technically sophisticated ad tech platform. Beeswax was sold to Comcast's FreeWheel division in 2021.
Formerly, he was the Director of Product Management at Google’s DoubleClick
business and the head of product management for AppNexus (now a division of Microsoft). Ari is well known in the online advertising community for his authorship of the VAST (Video Ad Serving Template) specification for online video and his development of an online gross ratings point (GRP) model for Nielsen.
He is a frequent contributor to industry publications as well as a speaker at advertising industry conferences.
